iPhone 14 Pro “Smart Island” trademark Registered without being leaked

If you want to protect brand trademark rights, you have to register early, and you can’t ensure that secrets will not be leaked. If you want to keep it so secret that it will surprise everyone when you publish it, you have to be prepared for copyright cockroaches to rush for registration.
It is a dilemma for many hardware companies. In the end, Apple took the salary from the bottom. It is not confidential here, and it has its own confidentiality office. In order to protect trademark rights and protect the interests of the company, Apple, an American company, went to Jamaica to register its trademark.
The biggest surprise at Apple’s conference was guarded by Jamaica
The above is Apple news a week after the iPhone 14 launch event.

The new phone has not yet arrived, and the news will come to the iPhone 15, which shows the degree of attention and the difficulty of keeping information secret for Apple’s new products. Users complaining that Apple is becoming less and less innovative may be “wronged”. The new ideas have been finished by the supply chain two or three months before the launch, so what surprises can there be?
This year may be an accident. Under such intensive revelations, the “Smart Island” is still kept secret until the last moment. The iPhone bangs, which are often criticized, have become “capsule-like” interfaces such as displaying notifications. The new feature called Dynamic Island gives people a lot of surprises.

The success of the dynamic island is not because the leaker did not work hard, but because Apple did its best.

Bloomberg reporter Mark Gurman said on Twitter that Apple applied for the Smart Island trademark in Jamaica on July 12, but after two months until the end of the press conference, no one found out. Registering a trademark in Jamaica can hide it from everyone because the cost of searching for a trademark in Jamaica is too high.

China can find out whether relevant companies have added new trademarks and new patents with Sky Eye Check and Enterprise Check, which can be found without much effort. Japan, the United States, etc. all have search systems to know which trademarks are being applied for and registered, and both free and paid searches can find a lot of trademark information.
But not Jamaica.

If you want to inquire about a registered trademark in Jamaica, you must go to the Intellectual Property Office in Trafalgar Road in the capital (pictured above). No matter who you are, you can only go to the Intellectual Property Rights Bureau in person to inquire. If you cannot be present, you can also pay the Intellectual Property Rights Bureau to help you to inquire. . Anyway, as long as you don’t go in person to search for information, you have to pay for each job.

Apple’s recent application for the Dynamic Island trademark in New Zealand has spread like wildfire, as new trademarks in registration can be found on the official website. Far from countries where trademarks can be searched online, it is now the choice of more and more technology companies. At least Google and Amazon other than Apple have also begun to register in a low-key manner and want to “make a fortune in silence”.